The Medium is not the focus
Often times “Product Designers” aka “Software Designers for current trending application or platforms” think only about iterating and solving the obvious problem. Placement of button, linear on-boarding flows and so on. These designers usually forget to look at the larger picture and the mindset and situation of environment. They usually struggle designing outside of the given medium.
I made a series of these doodles to help bring across the idea that the “Medium” is always evolving and we should be thinking of methodologies and thinking beyond the current trending platforms.