The Medium is not the focus

Often times “Product Designers” aka “Software Designers for current trending application or platforms” think only about iterating and solving the obvious problem. Placement of button, linear on-boarding flows and so on. These designers usually forget to look at the larger picture and the mindset and situation of environment. They usually struggle designing outside of the given medium.

I made a series of these doodles to help bring across the idea that the “Medium” is always evolving and we should be thinking of methodologies and thinking beyond the current trending platforms.

 

Is this is Interaction Design?

An interaction is not just your button animation. It is how a human subject notice something, Maybe an Object. How that subject interact with it and how the object also gives feedback to the subject as it exist in the environment.

An interaction is not just your button animation. It is how a human subject notice something, Maybe an Object. How that subject interact with it and how the object also gives feedback to the subject as it exist in the environment.

 

What is Product Design?

An example here demonstrate the details of the “Abstract Product” What are some of the elements that needs to be considered.

An example here demonstrate the details of the “Abstract Product” What are some of the elements that needs to be considered.

 

What is Service Design?

How these products are offered to the customer. How the customer interact with the product provider at every touchpoint. All these things can be designed and thought through.

How these products are offered to the customer. How the customer interact with the product provider at every touchpoint. All these things can be designed and thought through.

 

Abstract Medium

These Abstract products are the same as the digital products you are designing. They are just a medium much like the physical objects of the past or the meta objects of the future. The same process and design methodologies used to understand the subjects can be applied to help define these objects regardless of the medium. It is always about understanding the “Subject”, also known as “Human Beings”.

These Abstract products are the same as the digital products you are designing. They are just a medium much like the physical objects of the past or the meta objects of the future. The same process and design methodologies used to understand the subjects can be applied to help define these objects regardless of the medium. It is always about understanding the “Subject”, also known as “Human Beings”.